The first time you order up a hobbit roast, you’re unlikely to be disappointed.
But the Hobbit, which is the fictional epic about a group of hobbits in Middle Earth, is a much larger phenomenon, with more than 2.5 million people attending each night of the event in its heyday in the 1960s.
The hobbit meat market is now an international phenomenon, selling meats like pig’s feet, hart’s horn and bone-in meat.
The market has grown so popular that it has a restaurant chain, The Hobbit Burger, that sells everything from meatballs and burgers to sausage and sausages, with prices ranging from $3 to $15.
That’s a big jump from $2.50 to $5.99, says Michael Hobbs, president of The Hobbit Barbecue in Austin, Texas.
The Hobbit Market is a joint venture between Hobbs’ family business, Hobbs Beef Co., and a Texas-based company called Hobbs Specialty Meat.
Hobbs says that’s the biggest jump in his lifetime, with a $3,000 price increase in just two years.
Hobbits specialties include: lamb chops, pork chops, rabbit, lamb, lamb ribs, beef ribs, lamb chops and beef brisket.
The restaurant sells about $12 worth of the meat, Hobbits says.
That translates to more than $100,000 for the market.
That compares to $20,000 to $30,000 a year ago, he says.
Hobbes says he’s happy that people are getting more meat, but it doesn’t come without risks.
Hobbys own business has been on the block for a while.
In the fall of 2016, he opened The Hobbit Pub & Grill, a full-service restaurant, on the corner of Loop 410 and University Avenue in Austin.
But it was only recently that he was able to reopen the market, which opened in late December.
Hobbies wife, Karen, was hired as the market’s owner, and the business expanded quickly.
In April, it added another location in San Antonio.
Hobb’s family business now has nearly 2,500 employees, and he says they are “in the process of hiring” more.
Hobbing is hopeful that he can bring the market back to a profit, but the market is not without challenges.
Hobby says he is working on a new menu that he hopes to unveil in early 2018.
The Hobbits have about 60 locations in Texas, including locations in Austin and San Antonio, and are also planning a New Orleans outpost.
“We have a plan to open more locations in the near future,” Hobbs said.
“It will be a local-style experience.
We want to make sure we keep our prices low, and that’s one of the things we’ve been focusing on.
We’re going to have some more meat to bring to New Orleans, but we’ve got a lot more coming up.”